Promotional Aspects of Rolex Company Research Paper

Promotional Aspects of Rolex Company - Research Paper Example Adopting an effective marketing mix ensures the satisfaction of customer’s needs thus success. However, knowing the needs of customers and meeting them is normally very challenging undertaking. Therefore, before launching a product in the market, a company must take into consideration all the marketing mix, including product, price, place, and promotion. The careful evaluation of all the elements of the marketing mix ensures the development of a product that meets the needs of customers in a market. Even though there may be countless of organizations that have excelled in marketing services and products, Rolex watch company stands out as the greatest marketing genius of the 21st century. Founded in 1905, Rolex has grown to become one of the world’s most valuable brands. The company ranked as Forbes’ 68th most valuable brands in 2013 (Beckwith, 2011). Rolex specializes in the manufacture of wristwatches in the world. Most of the best watches in stores today are ma nufactured by the company. Rolex was the first company to manufacture a waterproof watch in 1926. The company’s watches are not just appealing in terms of appearance, but also in terms of quality. Rolex watches are worn by some of the world’s most famous athletes, including Tiger Woods, Roger Federer, Phil Mickelson and Lindsey Vonn, just to name but a few. The success of Rolex is mainly attributable to the promotional strategies that the company adopts. The company has adopted an aggressive promotional campaign that encompasses advertising, sales promotion, public relations and individual sales. The promotional strategies that the Rolex have adopted over the past years has ensured that its product become a household brand. In creating brand awareness for its watches, Rolex have adopted some of the best promotional strategies ever witnessed. Advertising Rolex advertising campaign is just exceptional. The most striking feature about Rolex is that it has narrowed its mar keting campaign messages, which are consistently relayed across all mediums. In fact, Rolex has stayed away from the use of the mainstream advertising mediums, such as radio and television ads that are not targeted at a precise audience (Stevenson, 2011). At the same time, Rolex has stayed away from using broad strokes of ads that are occasionally used by large promotions such as the purchasing time commonly used during big sporting events. Instead, Rolex has largely focused on major events that attract special consumers with the ability to buy its expensive watches whose prices range from $5,000 to $100,000 (Beckwith, 2011). For instance, the Rolex Sports car Series and the Rolex 24 Hours held in Dayton attracted both race fans and sport car owners with the ability to spend large sums of money participating in the event. This also offered Rolex a perfect opportunity to advertise its quality and expensive watches. Rolex also advertises it watches during golf tournaments, as well as during yachting events that normally attract wealthy audiences with the ability to buy its expensive watches (Stevenson, 2011). Apart from sponsoring sports series that attract wealthy audiences with the ability to purchase expensive items like its watches, Rolex also, sponsor individual sport personalities to help promote its watches. Currently, Rolex has signed great deals with famous golf giants such as Tiger Woods, Gary Player, Arnold Plamer, and Jack Nicklaus. Rolex has also signed great deals with famous tennis players, such as Roger Federer as a means of promoting its expensive watches. A closer look at the past commercial ads that Rolex had run in the past, it is clear that the company has a

Internal Legal Memorandum Term Paper Example | Topics and Well Written Essays - 500 words

Internal Legal Memorandum - Term Paper Example When Jones walked over to the Colt house to complain, they set the dog on her and she narrowly missed being bitten, falling down in her panic and because of her recent hip surgery. She returned home in a complete panic and developed a nervous tic and paranoid about leaving her home The major issues raised in this case would be (a) nuisance (b) harassment (c) assault and (d) intentional infliction of emotional distress as well as (e) criminal destruction of property. The first issue arises because of the noisy parties at nights, with bright lights in the backyard and during the day, the children trying to send their balls into Jones’ birdbath. The harassment arises because of the way the Colts responded to her request to stop the nuisance activities with the threat to unleash their dog on her. The assault issue arises because the dog Sirius did indeed attack her and would have quite likely caused actual physical harm if it had not been distracted by another dog. As it is, the dog caused injuries because Jones fell down and hurt her hip that had recent surgery. The intentional infliction of emotional distress arises because of the way the Colts responded to her grievances, with animosity and an attitude of conflict rather than amity and cooperation. The l ast issue of criminal destruction of property arises because of the fence the Colts built that impeded the access to sunlight of the plants in Jones’ garden. The rule on nuisance would assess how much disturbance was caused to the Plaintiff and whether this could be deemed intrusive of her right to peace and privacy. The rule on harassment requires the plaintiff to demonstrate externally that there were hurt or injured feelings arising out of the harassment. In a case of assault, the balance would be between the forseeability of harm against the burden of preventive measures.